Santerra is a michelin-guide group of restaurants in Madrid, their vision in gastronomy is based on the nature and spanish environment mixed with the modern vision by young chef Miguel Carretero. The group needed to modernize and unify their brands and comunication channels, including a new website, new content strategy and dynamic social media.
Our vision in this proyect is to translate the restaurant experience and the chef’s vision into digital content. We built a new website, adapting a new color palete, typography and resources. We created a library of images showing the high quality of the restaurant’s dishes and built a loyal and close followers on social media.
Art direction and production to outstand a new modern spanish gastronomy brand
The brand gets a natural and peaceful mood with the raw colors palette, handwriting as graphic resources, modern fonts to highlight its avant-garde character and high-end production for the audiovisual content in line with the haute cuisine of the restaurant itself.